No matter who you ask, you’ll always hear business professionals discuss the importance of branding. Some even say that in the wake of the digital age, branding is more important now than ever.
Because our digital footprint is so important, we tend to focus on our online branding. However, creating tangible promotional products is still a great way to capture the attention of your potential clients and customers.
The question is, what items should you brand that will stand out and wow your audience?
Read on for three surprising items to brand that will blow away the competition and make you stand out.
- Metal Rings and Other Metal Items
Metal packs a punch and shows customers and clients that your company is strong, durable, and luxurious. With the help of https://www.lasitlaser.com/laser-marking-metals/, you can engrave any metal items with your brand name and logo.
What kind of metal items should you use for branding? Rings are an interesting and unique promotional item that your audience will have to admit they’ve never seen before. You can also create items designed for everyday use, like touch tools that allow people to open doors and hit elevator buttons without ever touching them.
- Mini Desk Gadgets
Mini desk gadgets make great branding items because they’re useful and your customers and clients are likely to see them on a regular basis, increasing your brand recognition.
Mini desk gadgets include personal humidifiers and essential oil diffusers. They also include things like wireless charging stands and other tools that can be paired with tech. If you want to get really fun with it, look for mini refrigerators that can keep a can of soda or a Tupperware container cool for the day.
Some mini desk gadgets are designed for play rather than practicality. Everyone can use a little mental break during the workday, which is why we’ve also seen a rising interest in desktop games like mini cornhole!
- Journals and Planners
If there’s one thing everyone needs, from students to homemakers to workers, it’s a journal or planner. Everyone needs a space to keep track of important dates or write down their grocery list. Why not give them that space with your logo printed on the cover?
As a bonus tip, include branding within the journal or planner, as well. Print important dates for your company, like sales or product drops, in the pages of the planner. Alternatively, include inspirational quotes from your CEO and other employees.
Start Thinking About Items to Brand and Expand Your Branding Techniques
Branding is one of the most important investments a business can make in its own growth. Don’t forget that there’s more to branding than your digital footprint. Incorporate these surprising and innovative items to brand into your branding techniques and impress your audience.
Looking for design inspiration to modernize your logo and website? We source content from top designers around the world, taking a deep dive into everything from architecture to technology. Take a look at more of our content and get inspired today.